RH 032 Advertising Disruption and a Beer Battle

Show Notes

Retirement Segment

  • Summary of Retire Hoppy podcast episode 32
  • Rick’s career was selling broadcast (TV and radio) advertising
    • Worked about 40 years
    • There were many signs that the industry was undergoing massive restructuring.
    • His job went away in July Nov 2016 and he moved to Scottsdale in Nov from Chicago
      • Lots of Chicago influences in Phoenix
    • Started investing early with IRA contributions.
    • Eventually they broadened his investments into more funds
    • Was pleased with their financial situation when they moved to Arizona
    • His money is managed by the private bank of Chase back in Chicago
    • When Rick saw that he job was going away, he sought work with competitors but didn’t find anything he liked.
      • He felt that he still had more to contribute
    • His adjustment to retirement went smoothly
      • He enjoys golf and pickle ball
    • Rick’s advice to young people starting out is if you don’t like a job don’t stay in it because it becomes work.
    • Rick’s first job was to run a molding machine for his dad.
    • The Interstate Commerce Commission paid a visit and discovered he was only 14 told him he couldn’t work there.
    • Rick pays attention to the material that Chase bank sends him
    • He is satisfied with their results

Beer Segment

The beer segment begins at the 12:10 mark.

  • Rick had his first beer at age 14 (don’t turn him in)
  • He got into craft beer because he lived near Goose Island Brewing
  • For anyone who has an interest in beer Rick recommends reading: Barrel Age Stout and Selling Out – The Story of Goose Island and An Bush and How Craft Beer Became Big Business.
    • Also a good read on business
  • Today we compare two IPAs, one from Goose Island another from Ballast Point.
  • Goose Island IPA
    • Chicago, IL
    • Style: English India Pale Ale (IPA)
    • Alcohol by volume (ABV): 5.90%
    • Availability: Year-round
    • IBUs 55
    • From Goose Island: “Our India Pale Ale recalls a time when ales shipped from England to India were highly hopped to preserve their distinct taste during the long journey. The result is a hop lover’s dream with a fruity aroma, set off by a dry malt middle, and long hop finish.”




  • Ballast Point Sculpin
  • San Diego, CA
  • Style: American IPA
  • Alcohol by volume (ABV): 7.00%
  • Availability: Year-round
  • IBUs 70
  • Originally named Northstar IPA. Debuted in 2005.
  • Ballast Point was more flavorful and less bitter
  • It was declared the winner
    • Beer Advocate agrees awarding Ballast Point Sculpin a 4.38 (out of 5) and Goose Island IPA a 3.7

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